The Challenge
MJV needed to position Brazil's innovation ecosystem to international audiences at a regional innovation event. The narrative needed to be compelling, data-driven, and visually cohesive across 30+ slides to communicate strategic insights about Brazil's tech & innovation landscape.
Approach
Conceptualized the storytelling framework: Created a "Domino Effect" narrative (Building Community → Transformation is a Path → Adaptability and Future) that made information digestible and with a good storytelling.
Orchestrated brand visibility with strategic partner: In a timeframe of just a week, I coordinated with partners in order to have brand visibility, this while creating value content and maintaining design consistency.
Designed a cohesive visual system: Created unified design language with consistent typography, color palette (green/teal accent), infographics, and layout system that scaled across 30+ slides in record time (3 days).
A font mainly used in titles and high-impact calls, always in uppercase. It features geometric shapes that convey modernity and sophistication with an experimental touch.
“Innovation rarely happens in a vacuum. It thrives where people connect, share, and support each other."
How can your organization push the next domino?
How can we collaborate to ignite even greater change.
The Result and Impact
Designed a comprehensive presentation system for MJV's international webinar on Brazil's innovation ecosystem—delivered in 3 days without compromising strategic depth or visual polish.
This helped position MJV as a thought leader. The Brand perception shifted to emphasize MJV's expertise in tech innovation, strategic design, and business transformation for international audiences.
200+
joined the webinar. Which translates to direct lead generation for MJV's international expansion.
Atendees
150+
of the presentation material, extending reach beyond the live event.
Downloads
3
Days
Delivery without sacrificing strategy.
